Monday, 9 September 2013
Government projects
Extended from linguist Ferdinand de Saussure’s (1857-1913) earlier work on semiotics, the image of a dog signifies ‘a dog’; it is the signifier that is ‘read’ as a dog. The actual dog was ‘signified’ but it does not exist any more Together they represent a sign. De Saussure importantly recognised that a sign is not necessarily the same in all languages. It is easy to see that this can be extended to creed, race or political disposition, or indeed, the ‘West’, ‘colonialist’, or ‘neo-imperialist’. ~ Peter Langmead in Postcards from Zambia
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