Wednesday, 3 October 2012

Exhibition Considerations


Exhibition Considerations

A useful site in on the web provided fine guidelines for exhibitions[1].

·         Logical groupings
o   Chronological
o   Like with like
§  Medium
§  Treatment
§  Scale
§  Colour-monochrome might be together
§  Genre
§  Theme
·         Use of space
o   Best spaces
o   Dark areas/dead zones
o   Areas better suited to display or a/work types
§  Small walls, small work
§  Large walls, large work
·         Lighting
o   Sources
o   Quality, warm/cold
o   Controllable or changeable
o   Sufficient?
·         Flow
o   Entry point
o   Movement usually clockwise
o   Exhibition information at entrance as people arrive
o   First wall is a feature, strong work
o   Images left to right
·         Layout
o   a/work placed in front of proposed position
§  visualise how exhibition will look
§  move a/work around, try different groupings, positions
o   May need to edit exhibition
§  If too much or fussy
§  Place in clusters or sets
·         Seen as a group
·         12 pix in a row looks bigger than 3 grids of 4 pix
·         Placement
o   Comfortable height, 150cm for adults, 120cm for children
o   If relatively close together, seen as a pair
o   Consider groups as one artwork
o   Measure wall
§  Sum widths of pix and subtract from wall measurement
·         Equals space measurement
·         Divide space measurement by n+1 spaces required
·         Stop and think!
o   Is it successful?
o   Can it be improved?
o   Is the wors level and equally spaced?
o   Is there good flow and rhythm?
o   Does one piece lead to the next?
Now the other stuff


Other stuff

Some other sensible information was found on the internet: do not mix black and white, duotone or colour. The implication is you could not do the job in one type, for whatever reason. There is no particular issue about size, other than probably consistency and price.

The one metre images I am planning to print are to fit Alliance Francais, or another 10 x 25 m location. This is large, but then so are the large colourful hoarding boards all over the country; it seems to me A3 would not be spectacular enough. If I use A3 prints, the room size would be 10.5 x 4.14 m, the smallest conference room at the Southern Sun.

The simplest printing option for one metre prints is Correx, which is corrugated plastic and very light, and designed for exhibitions. The advantages are the numbering and titling can all be done on printing, and there is no frame. The surface and price may challenges. A1, A2 and A3 can be photographic poster-type prints, and A3 can be quality printed from .pdf at a much reduced price.

The layout for the exhibition is easily designed on Google SketchUp and can be readily re-scaled, with only the scenes for the .avi being tiresome for the 420mm prints.

From my own experience of exhibitions, somewhere to sit is essential.

The other option is simply to have a slideshow and some chairs, because it achieves the same outcome and is significantly better use of resources.







[1] http://www.coca.org.nz/media/files/Tips%20on%20exhibition%20layout.pdf

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